Telemarketing Fundamentals

Free Download Udemy Telemarketing Fundamentals. With the help of this course you can Learn the fundamental concepts of Telemarketing and Outbound Dialing.

This course was created by . It was rated 0 out of 5 by approx 0 ratings. There are approx 108 users enrolled with this course, so don’t wait to download yours now. This course also includes 52 mins on-demand video, Full lifetime access, Access on mobile and TV & Certificate of Completion.

What will I need?

  • None

Is this course right for me?

  • Any IT User, Any Opertations

What am I going to learn?

  • Learn the basic concepts of Telemarketing
  • Understand the sales process through a telemarketing campaing
  • Identify the components of a Outbound Telemarketing Strategy
  • Understand Outbound Concepts

Telemarketing (sometimes known as inside sales, or telesales in the UK and Ireland) is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face to face or web conferencing appointment scheduled during the call. Telemarketing can also include recorded sales pitches programmed to be played over the phone via automatic dialing.

Telemarketing is defined as contacting, qualifying, and canvassing prospective customers using telecommunications devices such as telephone, fax, and internet. It does not include direct mail marketing.

The rise of telemarketing can be traced back to the 19th century telephonists, or switchboard operators. Trans-cultural hiring of switchboard operators (mostly women) became especially popular in North America throughout the 20th century, partially due to popularity gained through advertising.  After the shift from public switched telephone network to computer-based electronic switching system, the job of switchboard operators gradually diminished. However, with the rise of advertising and with the popularity of the telephone use, new jobs, including telemarketing jobs, were created.


  • Lead generation, the gathering of information and contacts.

  • Sales, using persuasion to sell a product or service.

  • Outbound, proactive marketing in which prospective and preexisting customers are contacted directly,

  • Inbound, reception of incoming orders and requests for information. Demand is generally created by advertising, publicity, or the efforts of outside salespeople.

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